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andy-wm · 7 months

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Jungkook's GOLDEN moment

Or, the media journey of our Golden Boy's debut album, and what it all means.

This post grew out of a question that popped into my head a couple of days ago.... "what are we really getting on 3 November?"

Sometimes ADHD is a blessing. Other times it's a curse. It all depends on your perspective.

I was going to write a few words - just share an idea - but part of my day job is getting the facts right (and doing the research and validating information) so what started as a quick idea has grown into a long, long story.

As I said, ADHD can be a blessing. I may have resorted to cutting my own hair yesterday because I keep forgetting to make an appointment with the barber, but I can go without food or sleep if something sparks my curiosity. And this has. And the good news is, I'm sharing all that with whoever wants to read it. The other good news is that fortunately, hair grows back.

So I suggest you either grab a snack and get comfortable, or skip to the end to read my conclusion. Because in Tumblr, as in life, my ability to talk nonstop for hours about random shite is unmatched.

Where did all this begin?

When did we first hear about Jungkook's debut solo album? I believe the original announcement came from the annual forecast/investment report documents, which I found out about via tw in May this year.

Jungkook's album was officially forecast for release in the fourth quarter according to the HYBE and Hanwha Investment report.

We were all thrilled and excited! I certainly was.

JK's voice is the aural equivalent of an ice cream sundae - refreshingly cool and softly warm, and multi-layered with all the fancy toppings. He can do pop-sugar sprinkles, he can do fancy slivered almonds, he can do spicy peaches in brandy, lit on fire.

His voice flows into your ears, sweet and hot, just like him.

It was good news but not surprising. Because by the time that report came out we had already had albums (or news of albums) from Hobi, Namjoon, Jiminie and Yoongles. We had figured out they were all going release something. It would have been odd if Jungkook DIDN'T join his bandmates in this. ARMY knows he's a prolific and talented songwriter from way back. He's been writing and producing songs for BTS's albums from as far back as 2015. With instant ARMY favourites like Still With You, Decalcomania, and Your Eyes Tell to his name, Jungkook's album was an exciting prospect.

In June and July, rumours about the album surfaced:

On 4 June, Korean news website Sports Chosun, released an article about Jungkook's debut album - claiming the release date as 14 July. The article toted an English song on the album as 'a huge hit'.

BigHit responded, slapping the news website on the wrist and stating that THEY would make announcement when the release date was confirmed.

ARMYs and everyone else lit up the ether with chatter about the announcement, but where many news sites were simply regurgitating the Sports Chosun article, we were wondering where they got that information, and why they were talking about this English song being a hit as though that would be something new for a BTS song.

Um... do you know BTS?

Fast forward to 14th July... and the release of SEVEN (ft Letto).

A single, not an album, but it was HUGE.

Most ARMYs loved it but some were shocked... at the revelation that their darling Jungkookie is in fact a horny young man who enjoys pleasures of the flesh. And thank god he does, honestly, because the thought of his youth and beauty being wasted on abstinence is devastating to me. He works too hard not to enjoy a good fuck - hopefully seven days a week.

We all know the explicit version had a few people clutching their pearls and petticoats, but on the whole the reception was good. SEVEN (ft Letto!) sailed majestically to the top of the charts all across the globe and settled in alongside Like Crazy as a long term resident on the Billboard Hot 100.

Jungkook travelled abroad for the promos (with Jimin) and sang his song everywhere from New York to London.

But he also visited us, often.

He made time to chat for hours with ARMY, telling us how much we mean to him, and how he has decided to trust himself, and how he hopes WE would trust him too. He told us over and over that he has decided to do what he wants. That this is what he wants. That he hopes we love it.

It was clear he was having a lot of fun with SEVEN.

The MV, and the making of the MV, were a hit in themselves, and we got to see JK's acting chops (clearly SO MUCH better than Yoongi's he told us).

And then came more news about the album...

It wasn't long after that, only three days in fact, before another article about his upcoming album surfaced. This time it was on the (apparently very factually reliable) music news site, Hits Daily Double.

The article sat strangely askew for many ARMYs. For OT7 fans of BTS it felt more than a little off.

From the opening sentence...

Jung Kook's "Seven" f/Latto (HYBE/Geffen) set records in its first 24 hours on Spotify.

...to the brazenly competitive comparisons with BTS and the other members achievements, the tone of the article was smug and divisive and frankly not very Bangtan.

For a short puff piece, it managed to put a good half of the fandom's nose out of joint. I have no doubt that was the intention, that it aimed to sow dissent and push JK ahead of his members in ARMY's - and the world's - eyes. We weren't mad at JK - far from it - we could see right through the writer's intent. And we knew who was behind it...

Enter stage left: The Villain, Scrotum Balls

"HYBE Chairman Bang Si-Hyuk's trust in HYBE America CEO Scooter Braun is continuing to pay off. Braun found the song and connected Jung Kook with the Grammy-winning Producer of the Year he reps, Andrew Watt."

Did SB write this bollocks himself?? What a twat, seriously.

But wait, there's more...

"Those involved with Jung Kook's forthcoming debut album, which will be an all-English effort, are very bullish on the project and see it as a pivotal moment in the BTS solo campaign. Jung Kook's embrace of sexuality and profanity is giving new life to BTS fans..."

This is where it all starts going a little pear shaped. I can almost see the smile melting off Jungkook's face as he read this article.

Not a word about the themes this album would explore, or the music itself, or even a word from the artist. Just SB crowing about the 'project' that those involved were so bullish about.

In other articles on this site from the same time, Jungkook is referred to as an alumnus of BTS, and the erstwhile bandmate of V. Both of these terms insinuate that he has left BTS, which is very misleading.

At that point, some of us were very worried. It was starting to look like Jungkook himself was the project - a little project for SB to use as a self promotion tool. The sacrificial lamb he was going to offer to the gods of commercial radio and the plastic world of pop stardom to redeem himself for the absolute fucking mess he made when he tied up his label's artists with red tape and held them hostage.

Did anyone watch the movie TAR?

Spoiler alert, but the main character Lydia's attempts to regain her influence after she destroyed her own empire, are not dissimilar to SB's. The only way she could rise from the ashes after figuratively burning her house to the ground, was to reinvent herself in a new environment. She started over, with her trademark ego-driven confidence not dented in the least, believing herself the ultimate maestro as she took on a new project to mould into her image of success.

The parallels are uncanny.

Moving on...

Suchwita with Jungkook was revealing, in that it revealed nothing...

Specifically the nothing that had happened with the mini album!

Jungkook said he hadn't started working on the album, he was still searching single #2. He said after the second single he would release a mini album in November.

"Are the songs for the album ready?" Yoongi asked.

"No" replied Jungkook, "I have to start working on them now."

At the time Suchwita was filmed, Jungkook had yet to start working on the songs for the mini album he was due to release in November.

In a previous Weverse live he also said he hadn't started working yet. He had no songs. The extended break was so good that he would have been happy to keep resting, until SEVEN came along.

Confirmed in the AUDACY interview in NY:

In his interview with Audacy (recorded around 14 July in NY) Jungkook's message was consistent with what he said to Yoongi.

There were 'no specifics set yet' when asked about an upcoming album... certainly no mention of ALL ENGLISH SONGS.

When asked "How do you want to make your solo work special and unique to you?" Jungkook responded that he didn't want to chase anything. That he 'wants everything to become special naturally, because he does his best.' He says SEVEN wasn't released because he had specific plans, it just happened. He wants the next song to come along naturally too.

That's a very different message from the brash, aggressively confident stance taken in the Hits Daily Double article - I think we we can safely assume they were SB's words - and it's also not shining a light on SB as the hero of the moment the way the article tried to do.

Jungkook had either not been briefed on SB's vision for the album, or he wasn't on board with it. Either way, the album was not mentioned again until early October.

Let's return to Suchwita and to Tae's interview.

*this is focused on the conversation about JK's album, no disrespect to our smooth operator.

"This album is the last solo album," says Yoongi.

When I watched this episode I first thought Yoongi was talking about the order that the Suchwita episodes were filmed, when he said Tae's album was the last. He clarified in the next sentence that he was talking about the release date.

"You're the last one," says Yoongi.

<<Wait... so what happened to JK's album?>>

"That's right. I feel so much pressure," continues Tae.

"Everyone was like, I don't want to be last," laughs Yoongi.

What Tae says next is pivotal:

"But if I didn't like it, I wouldn't have released it. I would have said I'm sorry, but I can't."

Oh really?

So THAT'S AN OPTION? He could say "No, I don't like it so I'm not releasing it."?!

They go on to talk about promotions for all the members and how they differed, as though everyone else has done all the promotions they have lined up, but all I can think about is...

Did Jungkook say NO to SB?

Maybe he hadn't agreed to anything when that Hits Daily Double article was published. Maybe SB shot his mouth off before JK had even listened to the songs he was proposing. Jungkook told us he's doing what he wants to do.

Maybe Jungkook didn't like the songs, or the direction the album was taking. Our Jungkook can be stubborn and he knows his worth. Maybe he said he didn't want to be SB's little project?

That would explain why we heard nothing else about his *All English*mini album. Between July and the announcement of the release date in early October, there wasn't even a whisper.

On 3 October, Hits Double Daily released a second article:

The tone of this release couldn't be more different from the first article.

No mention of SB

No mention of ALL ENGLISH

Jungkook is suddenly back in the BigHit stable, whereas before he was being associated with Hybe/Geffen

The source is clearly stated as BH

The forceful language of the first article is notably absent. This piece is purely factual, short and to the point.

Tags for this article are: JungKook, BTS, GOLDEN, BIGHIT. Compared to the first article which was additionally tagged with HYBE, Geffen, Scooter Braun, Bang Si-Hyuk, Andrew Watt.

This sentence: Jung is known as the “golden maknae” (“golden youngest”) of BTS. Suddenly Jungkook is back in BTS (as opposed to an alumnus of BTS). His status as the maknae also firmly grounds him in his Korean roots, a fact which was hardly mentioned in other articles. (and they got his name wrong ffs...)

There's also the MAJOR fact that unlike SEVEN, Jungkook is performing the debut of this album in Korea, not in the USA. That also says to me that SB is not involved (or less involved).

Other evidence of Jungkook's autonomy in this, is his unexpected performance of Still With You at the GCL concert. You could tell he was nervous, he lost his performance presence a little - standing awkwardly with his hand on his hip - and I think it was because there was something more at stake with that performance. All my fingers and toes are crossed for it's inclusion on the album.

Where does that leave us with GOLDEN?

My conclusion is that there has been some level of disagreement between SB and Jungkook about the album. And that Jungkook has stood his creative ground (YES!) and put some distance between himself and SB.

I fervently hope this is true.

Remember that Yoongi said Jungkook is the most talented musician he's ever met.

Yoongi, who I would trust with my soul even if he had horns and called himself the prince of darkness.

well that picture's kinda hot!

...

(I lost my train of thought thinking about Yoongi with horns)

Yes, Yoongi said that.

Yoongi who works with dozens and dozens of musicians including 6 of the most successful artists in the world...oh, and PSY.

The suggestion in the first article - that Jungkook's debut album was being designed with strategic market-oriented goals in mind - was so disturbing, when we know what a brilliant artist he is.

Sure it would be advantageous if Jungkook could access the networks and opportunities that come with an association with SB.

But if having an introduction to SB's circle means he's handcuffed to the strategic vision of a person who sees music as a corporate commodity, and Jungkook as a project, I truly hope he said 'I'll pass thanks.'

And let's not forget the album went from being a mini album (2-6 songs) to ELEVEN songs. In my minds eye I see Jungkook saying 'you think I can't come up with a whole album in two months? Hold my beer.'

Jungkook doesn't need SB to be successful...

He is after all...

THE GOLDEN MAKNAE

Here are the sources, if you want to see where this info came from...