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starflungwaddledee · 3 days

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running a little late, but someone's finally arriving at the @kirbyoctournament !

sent in to the tourney by her well meaning friends, starstruck is a Totally Normal adult waddle dee from king dedede's kingdom of dream land! she's here to try and meet new people, and maaaybe get out of her anxious shell a little bit!

equipped with her customary cheerful attitude, she's also sporting a brand new backpack full of lovingly packed goodies to help her through the event.

if you'd like to get to know her a little better, you can check out her tag on my blog, or these three important comics from previously!

a few notes for any interactions

🌸 despite being a waddle dee, other waddle dees typically don't like being around her, and folks who already know what a waddle dee should be like also tend to get a weird vibe off her. 🌸 she is quite friendly and approachable, but prone to extreme anxiety if she perceives she might have done something wrong or inappropriate. tiny wanya takes criticism the way a handful of hay takes a flame. 🌸 if you have wings and you take her flying she'll never leave your side. she's only palm sized, so if you are big and have wings or can fly, please pick her up and go flying with her please please pleeaase she wants to go go flying and fawn over your wings so so bad 🌸 for the purposes of the tourney, which by merit of its existence is something of an au timeline, consider this event to completely predate her ability to summon these.

#my art #my comics #starstruck dee #kirby #bandana waddle dee #meta knight #king dedede #throwing her into the ring!!! tiny pink bouncy stressball (ball of stress) in there with all these incredibly cool and powerful ocs!#just trotting from your house in the countryside to the Community Gathering and finding a whole bunch of literal legends there #if your oc has wings she is going to be following them around like this -> 🥺👉👈 <- the whole time. just so you know #don't let meta knight know!! she thought he had the market for both “cool knight” and “pretty wings” covered but she's in for a surprise!#anyway. phew! finally finished this just in time! excited to be participating!!! best of luck everybody!

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queerism1969 · 1 year

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noodlesarecheese · 9 days

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So Watcher is launching a Dropout (it's not called Dropout but they're clearly using the same template format platform thing idk what it's called, and the same pricing structure), and the reaction so far has been wildly different than what I remember from Dropout's launch. I was curious about why that was or if I was just misremembering the Dropout launch, so I went back to the Dropout launch video to compare them and I think I can see where some of the difference is coming from.

If you want to make the comparison yourself: Watcher's Video, Dropout's Video.

I wanna clarify first though that this isn't a knock against Watcher or the fans who are reacting one way or another or anything like that, I genuinely am just fascinated with how different the reactions are to what seems to be the same business decision. This also isn't a 'wow watcher sucks and dropout is so much better' I'm just using them for comparison because they did the same thing with different results. ALSO this isn't about the business decision itself, just the presentation! Disclaimers out of the way, here's the analysis.

Title and Thumbnail So the Watcher.tv announcement video is titled "Goodbye Youtube" and the thumbnail is Ryan, Shane, and Steven sitting on a couch looking serious, with a dark background. That really makes it seem like they're quitting (which, ok, they are quitting youtube but not quitting quitting). Viewers are already primed to be upset, and it's easier to go from upset to angry than upset to excited, curious, or neutral.

Compare to the dropout announcement video: "How the Internet is Ruining Comedy" - inline with other collegehumor video titles, might make you curious. Thumbnail - Big News! with Sam smiling and a bright background. We know its big news, but he looks happy, and the exclamation point let's us know they want us to be excited. Viewers are primed to be curious and excited.

Tone The Watcher announcement has 2 main tones. The first half is very sentimental, almost sad or wistful at times, and while there are parts that veer into pride at achievements, it's mostly bittersweet and sentimental. The second half is a bit more uplifting, but still quite serious. It reminded me of a tech announcement, like when they introduce the new iphone or something like that. Very professional, sleek, and serious, which isn't automatically a bad thing! But I do think that's not the vibe a decently-sized chunk of the audience expected or wanted. Many people watch Watcher for the cast's dynamic with each other, humor, and the more relaxed/conversational/friendly feel that most of the series have.

Compare to dropout - excited and comedic tone. Still professional, but also fits the expectations of the viewers. People watch collegehumor for the humor (it was in the name, after all). They also poke a bit of fun at themselves, which lightens the mood, shows self-awareness, and alleviates some of the bad feelings about paywalling.

Focus The Watcher announcement focuses a lot on the creative journey of the cast and company, as well as how this move will benefit them. Which isn't a bad thing, that's actually quite interesting! The problem here, I think, is actually more about what isn't here - a solid explanation of how this will also benefit the viewers and why the viewers should be excited. There's a brief description of one new show, and the promise that existing shows will get an upgrade, but we weren't given many specific details about how they'll be improved, and there's only one new show to tempt us into subscribing. Some people will be excited for that, some people won't, and some people will be excited but not enough to subscribe. Having 2 or 3 series (even if it's 1 fleshed out plus a few teasers of what's in production or what is being planned) plus some more details about how existing shows will be improved would've helped. Without that, it really does seem like it'll just be the same stuff viewers were getting for free, but now paywalled, rather than new and exciting stuff. That makes a big difference. I think with the fans not getting as much focus, this also led to some (accidental, I hope) hurt feelings. Based on what I've seen from fan reactions, all the talk about hitting the peak of what they can do on youtube and wanting more, translated for many people to 'youtube isn't enough' which became 'you (the current viewers) aren't enough.' Which I don't think was their intent! But I also don't think fans are wrong for feeling hurt by that.

Compare to dropout: They clearly explain how the move will benefit fans, and reassure viewers that existing content will stay where it is, and only new content will be behind the paywall. (Watcher clarified this too, but in a comment. It's not in the video itself, which is a huge problem.) They include clips of several new (at the time) series that would be premiering on dropout, including things that specifically could not be made on youtube (due to weed, violence, and sexual humor), so the reason for the shift is clear to the audience.

Advertisers Both videos contain the sentiment that being monetarily successful on youtube means working to appease the advertisers, and that over time what the advertisers want and what the creators want drifts further and further apart, putting strain on the creators.

However, I think the message gets lost a bit in the Watcher vid. Instead, it leaves viewers with the idea that the main problem is just ads are annoying instead of advertisers putting constraints on content. I'm not even sure what the specific constraints are for watcher, because they didn't give any examples. And the focus on ads being annoying leaves viewers frustrated because people typically either don't mind ads or they already have an ad blocker.

Timing and Size Okay, this isn't exactly about presentation, but it is still a factor that impacts perception so I'm tackling it. And I'm actually going to do dropout first. CollegeHumor launched dropout in September 2018. Pre-pandemic, but also pre-Sam Reich as CEO. The company was still owned by IAC. It was a Company, and while it wasn't huge it wasn't tiny either. So launching dropout was a Company Decision, a Business Strategy. Some people were upset about, but it wasn't a personal betrayal (generally, anyways). If I remember correctly, this was also not a high point for the company. They kinda needed dropout to do well to keep things running smoothly (which is why they shut it down and sold it to Sam just 1 1/2ish years later), so the sudden shift made sense.

Watcher Entertainment is a company, but it doesn't feel like one. Ryan, Shane, and Steven own and operate things, but they're also the faces, and they're youtubers. Which makes every business decision they make feel more personal to viewers, especially those who have been watching for a long time. They've also seemingly been doing well on youtube, which makes it more difficult for viewers to understand why the sudden change is happening now. They do talk a bit about it, about the company expanding and wanting to do things that advertisers don't like (which I've already covered). However, mostly the choice to start a streaming platform is framed as 'the next big step' without much clarification on why it's the next big step. Plus, it's post-pandemic, and a lot of people are still struggling financially with the ripple effects of that. Yes, $6 isn't a wild amount of money, but there have been some months where $5 absolutely meant the difference between paying all my bills or not, and I know I'm not the only one. This, coupled with a lack of clarity about why exactly they're doing this, leads to fans feeling hurt, betrayed, bitter, and frustrated.

Now, presentation and framing isn't everything. No matter how perfect your announcement is, some people are still going to be upset. It's a big change, of course people will be upset! But I do think a more careful presentation would've alleviated some of the hurt and anger that fans are feeling. While I do think a lot of the reaction we're seeing is due to the decision, I think (based on what I've seen) that some of it is also based on the poor communication in the video itself, and that could've been avoided!

So I'm gonna get a little speculative and describe what I would've done. In this hypothetical, they've decided to launch the streaming service and brought me on just for the announcement.

Firstly, switch the title out. If they're married to Goodbye Youtube then add a (and hello...?) after so it's at least obvious they aren't fully quitting. The dark color scheme of the thumbnail fits their regular vibe, but they want everyone to be excited so they should look excited. Next, let's lighten the tone up. Being proud of what they've done so far is great, but we don't need the sentimental music and bittersweetness. Remember, the goal is to get viewers excited about what come's next - so let's focus on what actually comes next! Talk about specific show plans and mention why they wouldn't work on youtube. Then, take some time to reassure the fans. Predict a few likely worries and address them in the video. Acknowledge that it's a big change, that it will take time to get used to, and that not everyone will be onboard, and let the fans know that it's ok if they aren't onboard.

Like I said, this wouldn't fix everything. There are a few differences in between dropout and watcher that don't have anything to do with presentation. Dropout launched with primarily new shows rather than new seasons of existing shows, and they continued uploading to youtube relatively regularly in addition to the content behind the paywall, which I do think went a long way to keeping fans happy. At this point it's unclear if watcher will do either of those or not. But, while I don't think it would fix everything, I do think improved communication in the announcement would've helped.

#watcher #feel free to share your own thoughts but please be nice #I just like communication ok! And I really enjoyed the 1 marketing class I took in college #and it's pretty rare that you get such a clear comparison between 2 unrelated companies!

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royalarchivist · 2 months

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I say this in the kindest way possible, but I think this style of prose is more appropriate for a personal account rather than an update account. I have no idea who's being talked about half the time. 🥲

[ Tumblr meme via @mikaikaika ]

#QSMP #Philza #Edited #Phil #Let me know if this needs an additional tag #I don't think this necessitates a discourse or neg tag or whatever because I'm being silly but I'm happy to add one if folks need it #I won't post this one on Twitter I don't think because I genuinely don't want to hurt anyone's feelings #but. I feel very strongly about this. It's not helpful #I say this as a fan and as a professional writer (who also worked in the Marketing and Communications field for far too long)#The prose is nice! It's very whimsical and they're having fun! But I don't think it's appropriate for an updates account #I recently turned off notifications for QsmpEN and I'm considering muting them because half the updates just aren't helpful to me #I want to be able to speed read through the update thread I don't want to spend an additional 30 seconds trying to decipher who's who #I don't like posting complaints so I tried to make it a funny complaint #because I do think feedback is good! And I know I'm not the only one who feels this way #but at the same time: these update writers ARE volunteers #(As a side note -- I personally think anyone running a large social media account should be paid)#(I did that for a few years and it was hell. I can't imagine doing that and NOT getting paid for it)#But anyways #They're all volunteers so I don't actually wanna go all pitchforks and torches on them (which I wouldn't do anyways even if they WERE paid)#I'm just venting my frustrations in what is (hopefully) a funny way #but you're welcome to disagree! That's ok too #Portfolio

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blueskittlesart · 6 days

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deeply refreshing to see someone critical of Swift who also like, genuinely likes her. Like i'm neutral to positive on her, but the online discourse has been absolutely rancid. flipping between "Taylor Swift has never done anything wrong ever and she's a fucking genius" and "Taylor Swift is the worst lyricist of all time and also a bad person" is exhausting, so thank you for like. nuance or something lmao

not to make it serious for a sec but i genuinely think that being able to like things that are bad is really important. like I think that it's an important skill to be able to look at something and see what you personally enjoy about it and then take a step back and acknowledge that objectively it's flawed. and to also be able to acknowledge that liking something isn't necessarily an identity or a moral stance. and i think that fandom space in general could really benefit from more people taking the time to learn how to do that. it's okay to like things that are bad

#people ask me sometimes why ill occasionally talk about something i like and then go 'but it's bad' and the answer is usually because it is #i love teen wolf. i love genshin impact. i love detective conan. and i fucking LOVE taylor swift. that doesnt mean theyre good #it just means i like them. and recognizing their flaws actually helps me better identify what i like about them!#it's like. in my mind bad > good is the x axis and i like it > i dont like it is the y axis yk. they're not mutually exclusive #tldr it's not that serious. we can all relax a little #irt taylor swift i do also think she has done some real harm to her fans in enabling them to deflect all criticism of her as misogyny #and i don't think it's fully the fault of these people who are parroting that response bc so much of her marketing has deliberately #reinforced this idea that to be a swiftie is to be a part of a sisterhood and that any attack on taylor is an attack on all of those women #who are in that in-group. when that's obviously not the case. but she's marketed herself as. for lack of a better term. 'girl music'#to the point where it makes her fans feel as though any criticism of the music or the woman responsible for it is an attack on their #personal experience of womanhood/girlhood/sisterhood/etc. and that's how you get all of thess bad-faith accusations of misogyny #i don't necessarily think this was her deliberate goal with her marketing tho because like. on first glance such a strong sense of communit #among fans sounds like a great thing. the friendship bracelets i got at the eras tour movie are really genuinely special to me.#but it does present a problem when your fans are unable to separate how they feel about the community and experience your music has fostere #from how they feel about you as a person. especially when you are a billionaire who absolutely CANNOT be above criticism in this economy #anyway. tldr i love taylor's music and i don't think swiftie hivemind is as deliberately malicious as it may seem #but it's obviously necessary to be able to take a step back and look objectively at what you're participating in.#anyway stream ttpd or don't idc <3 #taylor swift

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adverb01 · 3 months

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Without advertising, no one will hear about your brand. Amplify your message and increase brand awareness through strategic advertising

#adverb communication #blogs in noida #content writting in noida #marketing through social media #smm marketing #social media campaigns #seo what is it #seo in noida #advertising social media marketing #communication and marketing #digitalmarketing #digital illustration #seo #seo services #digital marketing #seo marketing #best content creation in noida #contentmarketing

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cutthroat-crimson · 3 months

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Sometimes I feel like fictionkind are like a completely different community from the more well known otherkin and therians that are often viewed as more serious

I’m a dumb silly guy but my identity shouldn’t be painted in the same way. It’s like I have to act all stoic and contribute something to the group if I want my fictionhood to be taken seriously

My identity is alterhuman and I hate that I have to fight tooth and nail for that to be seen by the community

#ya I am a therian too but I don’t talk about it here it messes with the marketing I’m forced to do by disney #otherkin #fictionkin #fiction kin #alterhuman #otherkin community #otherkinity #fictionkinity #therian #fictionkind #fictionkin community #alterhuman community

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burymeinblack2022 · 10 months

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Big week for the 'fuck around and find out' community...

#The play stupid games win stupid prizes community is set ablaze this week huh #Russia #Titanic #stock market #oceangate #The titanic #titanic sub #titanic submersible #The titan #Ukraine #wow anna said somehting #anna's shitposts #Like wow. WOW.

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thewriteblrlibrary · 4 months

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A Step-by-Step Marketing Guide so we can spite traditional publishers (and make people cry).

~ This is a guide specific for fiction/writeblr. All of this is for free and there is little social media posting/ads involved (unless you want to venture into that). ~

Within the writeblr spheres, there's this underlying hope that our stories will find their audience. Perhaps we'll have a fandom full of fanart and video essays, or maybe we'll be an instant classic and sit on collectors' beloved bookshelves. Our stories could sit within the deepest corners of someone's heart and maybe they never tell a soul about what's so special to them. Maybe our stories become those 'underrated masterpieces'.

Or we just want to see people ugly cry over our writing.

Whatever your hope may be, marketing is an important path to venture on (especially because traditional publishers are rejecting diverse books in favor of ones that are already famous + the whole sub-par machine thing they seem obsessed with.)

And thus, my childhood marketing obsession will hopefully be of use to you. This is all for free (unless you want to spend money) and you don't need to figure out social media platforms (unless you want to, and this guide works if you decide to take that route too.)

Step One: Characters

Marketing spheres will define these fictious people as 'avatars' or 'the target audience'. You could also call them characters. Because that's what they are: fictional people.

For this step, you shall create characters that would love your story.

And here's some great news: You've already done this.

Perhaps you wrote your story to comfort a prior version of yourself. Perhaps each character in your story holds an aspect of your personality. Perhaps you were ridiculously self-indulgent and made the story you would've loved to read. These are all possible characters you can reuse for marketing.

Write down 2-4 quick archetypes for these characters. You'll chose an aspect of your story (characters, themes, or the younger-self that you wrote it for) and write a thumbnail sketch. (Main issue, fears, wants, personality traits if they relate to the main issue.)

I'll do it for my story (the Land of the Fallen Fairies) down below:

Anuli-like (my MC): Overthinking and aloof. Wants a happy ending but thinks their current personality/character isn't good enough for one. The present stales in comparison to the past/the childhood they lost. The 'gifted theater kids'. Kamari-like (side character): Postpones happiness in favor of creating a perfect schedule/getting accomplishments. Heavy masking. Creative but doesn't create anymore. Promises themself they'll enjoy themselves later, when they've earned it. Workaholics. My younger self: Wanting a fantasy escapism to embody the traits they wish they had in real life. Dissatisfied and worried about reality. Perfectionists. Self-indulgent: People who love plants and forests and fantasy worlds far away from reality/humanity.

Great! Now it's time to find these characters.

Step Two: Setting.

(Let's assume you're using the internet for your marketing. But a similar method works for real life too.)

Where do the characters live?

In order to figure that out, we need to discover the characters' interests, what they watch to solve their problems, and who they find #relatable.

(You can do this for each character or for all the characters at once.)

For example:

Anuli-like -

interests: Stories. Analysis videos. Fantasy escapism. Things that remind them of their childhood. (so nature, warmth, comfort, play, imagination and the times they would actually enjoy learning.)

Places to look: Nature quotes, ambience videos, children's shows and fairytales (comfort shows). Fandom culture - fanfic video essays, fan art.

Solving problems (the problem being wanting a 'happy ending' but feeling that their personality/lifestyle/characteristics aren't right for one): Mindfulness things. Self-healing. Quotes and meditations and candles galore. Slow living. Nature vlogs. Self care. All that 'live in the moment' culture.

Places to look: Slow living. Nature vlogs. The 'softer self-help' (spirituality stuff. Magic/ overnight answers). Witchcraft. 'aesthetic nature' places. Guided meditations.

#relatable: Burnt out gifted kids. People who think so much that their life passes them by. Storytellers and creative who create to make sense of the world. People who like dark, gory things in spite of who they want to be. People who don't like reality.

Places to look: Those 'learn better and remember everything' places. (The 'burnt-out gifted kid' recovery places.) Stop overthinking spots. Those quotes on Pinterest from poetic people who think too much /aff. Storyteller places. Dark academia. Classical music. One off quotes/ poetry.

Okie dokie. Once you have this, find channels, social media accounts, blogs, songs, books, etc. that fit with the categories you wrote down. (They should appeal to the characters) You can search up some of the terms you listed into searches and see who pops up. Bonus points if you find people that overlap with multiple sections.

I know I didn't include booktube or booktok in here. You can if you want too. But those can be a bit... 'consume these 500 books'. You also want to find other places where people who would like you story live, even if they don't follow booktube or booktok.

Congrats! Now you know where your characters live!

Step Three: the scary part

Take everyone you found on your search for the settings and write them down a list. Make sure you get an email/contact info. (they usually list them somewhere under 'for business inquires') Also feel free to watch their content and get to know what attributes these settings have.

And now... we talk to them. about our stories. You can do it. I believe in you.

This called 'pitching your product' in marketing spheres. But you can be informal about it.

I know it can be difficult to talk about your work, so here's a tone to have:

'I made this thing I like and I think you'll like it too'.

What you'll do is send an email (or dm) that goes like this (inspired by Creative Hive on youtube):

Hi [name],

[Genuine compliment]

[Quick sentence or two about your story. Include the themes and who it appeals to. If you have a logline/sentence summary, include that. But I find that the underlying themes and 'who's it's for' is more engaging.

For my story, I might say something like.

I've written a story you might enjoy, since you like [interest]. It's called the Land of the Fallen Fairies. It's a nature-themed commentary on the pursuit of happiness and fixing yourself to deserve that happiness, told by an overthinking, unreliable, houseplant narrator. It was supposed to comfort me when I got frustrated with myself and my happiness chasing, and I hope it can comfort others too.

(That's probably a bit long and I can trim it down a bit.)

You can phrase it like a gift if you want too.]

[Call to action.

'If you like it, I'd appreciate a mention on your [platform].

I know this part may be difficult to mention (imposter syndrome is not fun.) But I promise that if they do like it, they'll be happy to mention it.]

If they don't respond within... four-ish days? (A week at most). then you can include a follow up. For this you can include a template with info about your story. This way it's easy for them to talk about your story.

The template:

title

genre

blurb

Author

where to find the book

Bonus points if you have an additional, physical thing to send them.

Congrats! Now do this pitching process a few times until you've covered most of your bases. (Pitch to as many people as you can. It will get more comfortable as you do it. Play your favorite song and don't let yourself think too hard about it.)

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The benefits of this process are that you find people that are already interested in the themes and vibes of your story (in comparison to to ads, which get shoved in everyone's faces.). Someone your audience already trusts will talk about it, which means you don't need to do all this trial and error to find your audience and make content for them.

It's basically a bunch of people talking about something they like!

AND you diversify your audience across niches, but with an underlying theme/interests. Booktok/booktube must appeal to everyone, so it's a hit or miss for recommendations. (Unless there is someone that specifically does one genre/type of story.)

From here you can do fun little things to build up hype and make the book launch feel like this fun event. (I love it when that happens so here's my thoughts about trying to create an event with your story... although that may require another post entirely.)

preorder goals

charity goals

Arg's and puzzles

fund with side plushies and trinkets

Book blog tour

book boxes

as many memes as you can make

rewards (like bookmarks or posters or smth) that people can get for supporting

Talk about the process of creating your story. I know this one channel called 'Dead Sound' that creates 'making of' videos for his short films and they are some of the best videos on youtube.

Okay dear storyteller! Now go forth and share your story with the world!

Additional resources:

Creative Hive <-- a youtube channel that goes through the pitching process.

This video is also very good <-- Haven't watched the rest of the channel but I assume it's also good.

One of the best marketing channels on the internet (the videos are actually entertianing to watch.

Seth Goldin <-- I read his book and took the parts I liked and modified for storytelling marketing.

Dead Sound <-- propaganda to watch the short film series he has (he did the whole 2-d 3-d style wayyyy before spiderverse did... and he's one person making these. One person. It's amazing.

Glitch <--- If someone can figure out how The Amazing Digital Circus was marketed then I will pay you money. It seems to be a lot of memes and funny things.

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