#Claude Hopkins

[justbusterkeaton]

Music-On the Sunny Side of the Street (feat. Budd Johnson & Buddy Tate) by Claude Hopkins

#buster keaton #comedy #golden age of hollywood #hollywood #1930s #pre code movies #parlor bedroom and bath #1931 #Claude Hopkins #sunny side of the street

[quotes-by-dilanka]

So I devised a plan for making Van Camp's Milk familiar.

In a page ad, I inserted a coupon, good at any store for a ten-cent can.

We paid the grocer his retail price.

For three weeks, we announced that this ad would appear.

At the same time, we told the story of Van Camp's Evaporated Milk.

We sent copies of these ads to all grocers and told them that every customer of theirs would receive one of these coupons.

It was evident that they must have Van Camp's Milk.

Every coupon meant a ten-cent sale which, if they missed it, would go to a competitor.

The result was almost universal distribution and at once.

We proved out this plan in several cities of moderate size.

Then, we undertook New York City.

There, the market was dominated by a rival brand. Van Camp had slight distribution.

In three weeks, we secured, largely by letter, 97 percent distribution.

Every grocer saw the necessity of being prepared for that coupon demand.

Then, one Sunday in a page ad, we inserted the just in Greater New York.

As a result of that ad, 1,460,000 coupons were presented.

We paid $146,000 to the grocers to redeem them.

But 1,460,000 homes were trying Van Camp's Milk after reading our story, and all in a single day.

The total cost of that enterprise, including the advertising, was $175,000, mostly spent redeeming those coupons.

In less than nine months, that cost came back with a profit.

We captured the New York market.

—Claude Hopkins, My Life in Advertising

#claude hopkins #my life in advertising #marketing #copywriting #case studies #network effects #sales #andrew chen

[davedyecom]

PODCAST: Mary Warlick

I’ve just finished watching ‘Coco Chanel Unbuttoned’. Not only did I discover Coco wasn’t her real name (Gabrielle), I discovered her philosophy. Pre-Coco, high end fashion used the finest, most expensive materials, like silk, lace and satin – a visual display of one’s wealth. Coco chose instead, the basic materials she’d grown up with, poor and in an orphanage. Like jersey, previously used to…

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#Alan Beaver #Ally Gargano #Amil Gargano #Ammirati Puris #Bartle Bogle Hegarty #BBDO #BBH #Bernice Fitz-Gibbon #Bill Bernbach #BMP #Boase Massimi Pollit #Bob Gage #Bob Levenson #Carl Ally #Chiat/Day #Claude Hopkins #Cliff Freeman #Dan Wieden #David Abbott #David Kennedy #David Ogilvy #DDB #Diane Rothschild #Doyle Dane Bernbach #Ed McCabe #Fallon McElligott Rice #FCB #Foote Cone Belding #George Gribbin #George Lois

[stardewism]

a fond and forlorn goodbye to autumn.

-

into the unknown, patrick mchale / autumn effect at argenteuil 1873, claude monet / something told the wild geese, rachel field / kiki's delivery service, studio ghibli / a world alone, lorde / over the garden wall, patrick mchale / litany in which certain things are crossed out, richard siken / unknown / pied beauty, gerard manley hopkins / night in the woods, infinite fall & secret lab

#my first attempt at web weaving #sorry if there's a particular way i'm supposed to cite things i couldn't figure it out </3 #webweaving #web weaving #autumn #fall #fall leaves #over the garden wall #claude monet #monet #rachel field #poetry #art #kiki's delivery service #studio ghibli #lorde #richard siken #writing #pied beauty #gerard manley hopkins #night in the woods #autumn aesthetic #web weave #webweave #ww #comparitives #comparitive

[mariocki]

Tentacoli (Tentacles, 1977)

"I always heard that octopuses don't attack humans, is that true?"

"It is. I guess he had a reason to do it."

"Is it true that the suckers on their tentacles are as deadly as the claws of a tiger?"

"Claws are nothing compared to those, Turner. Nothing."

#tentacoli #tentacles #italian cinema #1977 #ovidio g. assonitis #tito carpi #steven w. carabatsos #jerome max #john huston #shelley winters #bo hopkins #henry fonda #delia boccardo #cesare danova #alan boyd #sherry buchanan #franco diogene #marc fiorini #claude akins #stelvio cipriani #leonard lightfoot #one of the tidal wave of Jaws alikes that Italy pumped out in the wake of Spielberg's gargantuan blockbuster; in fact quite possibly the #most expensive attempt to emulate his film from the Italians (I mean look at that improbable cast of Hollywood royalty they assembled). #John Wayne (blergg) was first choice to star but was too sick (he died soon after) and instead the role went to John 'at this point I'll do #anything for a paycheck' Huston; poor Shelley Winters suffers through both a string of lazy fat jokes at her expense and some horrific #headwear; but surely Fonda is the most surprising presence. in fact he was first choice to replace Wayne‚ but suffered a heart attack and #so took a smaller support role. a chaotic production by all accounts (the biggest investment‚ the giant octopus prop‚ sank immediately upon #being put in the water) but despite the critical savaging this did and continues to receive‚ I found myself having an awful lot of fun #Cipriani's score is a belter too: his leitmotif for the monster is beautifully effective in its simplicity #fx are about what you'd expect but there's a certain charm to the scenes of miniature boats being menaced by an octopus hand puppet

[gothixm00nz]

I feel like if Claude and Jimmy knew each other, they'd be friends.

I don't know why, I just feel it in my bones.

#don't ask me why #i cannot explain it #jimmy hopkins #claude gta 3 #gta 3 #gta iii #bully #bully rockstar #bully cce #bully canis canem edit #bully game #canis canem edit #cce #fandom #video games #games #gaming

[kaos-mass]

Rabbit Villagers

#animal crossing #easter #pixel art #bonbon #bunnie #carmen #chrissy #claude #coco #cole #doc #dottie #francine #gabi #gaston #genji #hopkins #mira #o' hare #pippy #ruby #sasha #snake #tiffany #toby #easter 2024

[shinigabi-tan]

The Remains of the Day (1993) // Un Coeur en Hiver (1992)

#un coeur en hiver #the remains of the day #cinematic parallels #james ivory #anthony hopkins #emma thompson #claude sautet #daniel auteuil #emmanuelle beart #a heart in winter

[strange-nintendo-facts]

Happy World Rabbit Day!

#animal crossing #animal crossing fanart #bunnies #rabbits #animal crossing ruby #animal crossing sasha #animal crossing bunnie #animal crossing toby #animal crossing mira #animal crossing snake #francine and chrissy #animal crossing dotty #animal crossing claude #animal crossing doc #animal crossing genji #animal crossing coco #animal crossing hopkins #animal crossing gaston #animal crossing tiffany #animal crossing pippy #animal crossing gabi #animal crossing o'hare #animal crossing bonbon #animal crossing cole #animal crossing carmen #world rabbit day

[hayleybunny1222]

Landscape pixel portrait featuring me and my favorite villagers.

#animal crossing #ac tbone #ac hayley #ac angus #ac cole #ac mira #ac coach #ac chrissy #ac francine #ac patty #ac claude #ac rodeo #ac tipper #ac vic #ac dotty #ac genji #ac bunnie #ac carmen #ac ohare #ac hopkins #ac doc #ac snake #ac bonbon #ac coco #ac naomi #ac stu #ac norma

[artofthero]

₍ ᐢ.ˬ.ᐢ₎ ♡ Happy Year of the Rabbit! ♡ ₍ᐢ.ˬ.ᐢ ₎

#animal crossing #ac art #acnh art #animal crossing new horizons #acnh rabbit #ac coco #ac bunnie #ac claude #ac mira #ac doc #ac hopkins #ac gaston #ac ruby #ac cole #ac francine #ac chrissy #ac genji #ac bonbon #ac pippy #ac gabi #ac sasha #ac toby #ac dotty #ac carmen #ac ohare #ac tiffany #ac snake #ac zipper #ro's art #finished

[thesparkwhowalks]

If I had a nickel for every time a guy named Frank had lied so entertainingly about having won an utterly impossible foreign sporting competition that a Hollywood movie was made about it, I'd have two nickels.

#movies #hidalgo #bloodsport #jean claude van damme #viggo mortensen #frank hopkins #Frank Dux #ocean of fire #kumite

[eemoo1o-animoo]

#not for writing #just curious #character ships #polls #my polls #claude faustus #black butler #kuroshitsuji #multiple characters #sebastian michaelis #charles phipps #agni #johann agares #hannah anafeloz #hannah annafellows #aleister chamber #viscount druitt #ash landers #nina hopkins #baldroy #bard #will t spears #william t spears #original post #crackships #rarepairs

[machetelanding]

#tentacles #horror #movies #1977 #1970s #john huston #shelley winters #bo hopkins #henry fonda #claude akins #movie posters

[kidstuph]

Perpetual Good - The Good of Good Food, Part 2

Click one of the icons below to listen to the Perpetual Good podcast on these platforms: If there is one thing that is true, it is that good food brings people together. And not just around a table – Good food unites generations, passing down recipes and traditions from parents to children. It also allows friends to share their creations with their loved ones, whether around a table, or through…

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#BDF Catering #BledJon #Blessing Others #Brooke Lark #Claude Ellis IV #Community #Cooking #food #Fulfilling Dreams #Helping Others #Imani Tahira #Journey #Kenneth Hopkins #Life #Perpetual Good #Podcast #Potential #Service #Taking Action

[popfizzles]

I'm back with more amiibo cards! This time I've drawn every single rabbit :)

That's 23 rabbits in total (counting Zipper, because he's definitely a rabbit, right?), smaller than usual for the comfort of your dashboard.

You'll notice the last few rabbits have some odd backgrounds, since Toby is a Sanrio villager (who unlocks special furniture when you scan his card), while Hopkins and Claude were Welcome Amiibo DLC cards introduced when New Leaf had it's update!

These three technically did not have full-body amiibos like the rest; they instead have camper cards, that look like this!

So Toby, Hopkins, and Claude are completely and 100% home-made.

These cards will be available for purchase (as functional amiibos) on the Etsy soon, so if you like them, please keep an eye out! :D

#Animal Crossing #Animal Crossing: New Horizons #AC #AC:NH #AC Tiffany #AC Bonbon #AC Snake #AC Bunnie #AC Cole #AC Carmen #AC Coco #AC Gabi #AC Ruby #AC Genji #AC Gaston #AC Pippy #AC Francine #AC Chrissy #AC Zipper T. Bunny #AC Dotty #AC Mira #AC Doc #AC O'Hare #AC Sasha #AC Toby #AC Hopkins #AC Claude #fizzles draws #big post!! lots of bunny tho :)