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n7punk · 10 months

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She-ra (2018) Official Merch

I've made a loooong post about She-ra merch and its weirdness, but I wanted to summarize it in the most comprehensive list of official merch for the 2018 Netflix reboot that I could assemble. I'm sure I've missed some stuff, though, so I'll update this if I find anything. Thanks to everyone who contributed, especially Clare and Tippen.

I did deep dives (with pictures and details) on con exclusive and promotion exclusive merch. Basic info on those is included below the read more of this post.

Everything with [L] at the end of its bulletpoint - or an * inside one - has a photo in the long post. I provided links to official photos/listings when possible, but most of them are defunct.

Pins/Accessories/Clothing (active):

A bunch of jewelry (necklaces, rings, earrings) and enamel pins from Han Cholo (+ one iron-on patch). I've seen resellers claim the chibi pins were exclusive to a convention, but they're up on the website. The long post* has pictures of these if they ever go down, and the actual convention-exclusive ones can be found in the con post.

Amazon print-on-demand clothing (+ tote bags and pop sockets) with a lot of different designs that are hidden on the site but still purchasable, see this post for details, and here's the direct link. Once you find a design you like, you can search its name in the regular search bar (for instance, there's a shirt design called "Power Stripes Catra," for that one you have to search just "Stripes Catra") to see all the kinds of items it comes on, usually a variety of tops/outerwear, maybe a tote, and sometimes pop sockets.

Bioworld also had licensed merch, but some designs are hidden on their store page, so the link shows everything available but includes both the reboot and the 80s original. As of writing, they have one lunchbox, two adult t-shirts, one adult crop top, and two youth shirts for the reboot.

Media (active):

A DVD of just the first three seasons (there's a box sleeve version that includes stickers and it's never clear in listings if this is the only version and they just don't show the sleeve or if they're two separate things). This is still for sale at multiple retailers, but there's no way we're ever getting a full boxset.

There were a couple of books: the Rebel Princess Guide, the Legend of the Fire Princess graphic novel, and then some small "novels." These are still available at multiple retailers, but the novels weren't made by the crew and at least some of these contradict basic facts from season one, so they're less canon than many fanfics despite being licensed.

Everything from this point on is out of production and only available via resale.

Toys/Figures (defunct):

Eight fashion dolls. The line had Adora, Glimmer, Bow, Catra, and She-ra (season one version), Battle Armor She-ra (2-pack with a model of Swift Wind featuring their Battle of Bright Moon looks), and a deluxe She-ra & Shadow Weaver 2-pack (SDCC 2019 exclusive). These dolls were supposed to be Target exclusive, but the rollout was botched and now they're collectors' items. There were also four cancelled dolls that were supposed to be part of the line.

Two Super7 action figures in a Catra & Adora 2-pack with limited articulation. They're rare collector's items too, though this time it's just because they were a limited run. [L]

A plastic toy Sword of Protection and shield sized for children. The sword lit up and said "For the honor of Grayskull!" when you lifted it. The gem was semi-transparent and had a picture of She-ra under it. This was a Target and Amazon exclusive (Mattel & Target are always holding hands 🤝). [L]

Clothes/Dress-up/Accessories (defunct):

Four licensed She-ra costumes (season one version) of varying quality: a Target-exclusive one in limited sizes, one from Disguise in a wider range of sizes, one from Party City (as well as a wig and Sword of Protection prop licensed under Classic Media) for children, and one from Rubie's Costume Company (with a season one Catra costume to match, as well as separate accessory packs and wigs for both characters) that was also available at Party City. [L]

Her Universe used their Netflix license to make three shirts, two jackets, an earring set, and a wallet. Photos in the long post* if these links go down (they are discontinued, after all). Bioworld (remember them?) are actually the producers of the earrings with their name rather than Her Universe's branding being found on the backing card.

Hot Topic made a few shirts (like, three. I don't have the primary link for the third design). [L]

Misc (defunct):

Zaks Design-A-Tumbler, a plastic see-through drink tumbler with a sticker sheet provided so you can place the character graphics inside as desired. Features the key character art seen on most other merch for the Best Friend Squad as well as the sword, the moonstone, Swift Wind for the horse girls, and some random sparkles and hearts to fill space. It was available via Amazon and Walmart.

Comcanroll made a Sword of Protection keychain, also defunct. [L]

Beneath the cut are con exclusives and promotional items that were not for sale (at all, or at least by themselves) but that you can still probably hunt down online. Also... still available apps.

I can't believe this is real but there are two apps. She-Ra Stickers is available on iOS and Android and is exactly what you expect: "stickers" (pngs) to send in texting conversations. She-ra Gems of Etheria (also still available on iOS and Android) is a match 3+ game. It doesn't have micro transactions or ads (since, you know, the whole thing is an ad) so it's actually better than most things on the app store.

@tippenfunkaport also made a post about "digital merch" (backgrounds, printed papercrafts, etc) that Dreamworks posted online.

Promotion Exclusives:

I made a separate post for promo-exclusive merch. Things marked with an [L] still have photos in the long post, but photos are better gathered for all of these things in the promo-exclusive post, so please look at that one if any of these interest you.

Lootcrate/Lootwear made a pair of socks, a notebook, and a tumbler all featuring the season one She-ra silhouette. These were only available as part of their subscription service and not for individual sale. [L]

A Sonic kids meal tie-in that featured: magnets of the characters, funko-esque She-ra and Hordak figures, Swift Wind & Imp "straw buddies," and a small inflatable toy Sword of Protection. [L]

The following is promotional material that was never available to the general public:

A statuette of She-ra sent out to family bloggers to promote season four. Very limited due to the tiny production and being fragile. [L]

An equally rare metal lunchbox was sent out exclusively to influencers to promote season one.

Media press kits included a number of items that made it to the public as con-exclusives (see below for more details): collectors cards, buttons, and a foam tiara.

Stickers plugging the Dreamworks Careers' socials were also produced, likely for recruitment. [L]

Gray zip-up hoodies with a small sword on the front (pocket area placement) and a larger logo on the back were made for the crew and never available outside of Dreamworks.

A shirt featuring a graphic of She-ra riding Swift Wind with the She-ra logo in the corner - distribution & source currently unknown. Looks similar but is distinct from an existing Amazon POD design. Best guess is it was given out at an event (con, reviewer promo, employee event, etc), but I'm putting it here since I have no clue where it was from.

Con exclusives (defunct):

I made a separate post for con-exclusive promo items. Some of these still have photos in the long post, but photos and details about which cons they were available at and such are gathered in the con-exclusive post.

Button pin sets (4 sets, 4 buttons each) were at comic cons. These were possibly also available on Amazon for a time but I can't find confirmation on that beyond a backing card logo that could just mean the backing card itself was produced by Amazon. They aren't for sale now either way.

A foam She-ra crown and flat plastic/foam Sword of Protection, handed out at multiple cons.

She-ra socks designed after her uniform (including a cape on the back) seem to have been given out at cons. Photos are only in the long post* because they aren't good and I ran out of room.

There's a number of official poster designs that were handed out (mostly as mini posters) at cons, but most listings online are reprints.

Collector's cards were handed out at cons, probably SDCC.

Temporary tattoos, stickers, bookmarks, and coloring sheets were handed out at Power-Con (years unknown) and possibly other locations, likely those that sold the Scholastic books. [L]

A plastic shopping bag, made to be a disposable advertisement, exclusive to Anime Expo 2019. This one also don't have a photo in the con exclusive post because it's just one of the poster designs already in there, but there is a (wrinkly) photo in the long post*.

#words and things #she ra #merch #spop meta #the fact that the concise post is itself long... listen there's a REASON i didnt add the photos here #it would have been nice and i considered sticking them under the read more but you cant format photos side-by-side on the dashboard view #so it would have ended up a mess that only looked clean on my blog itself #and i would have run out of room pretty much immediately anyway considering hitting the photo limit is why there's so many other posts #so yeah if this becomes a static page than photos can be added but the rebloggable version just has links #okay i think that's everything and all the links are right #welcome to my hell!

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