You can complain about the crassness of 80s advert-toons, but what came before wasn't good just because it didn't have a toy company paying the bills.
In fact, that was part of the problem.
(splitting this into its own post)
Pre-80s, your biggest player in TV animation was Hanna Barbera. Post-Cartoon Network kids won't remember, but before they had a network to fill, HB made low-cost dreck exclusively. Race-to-the-bottom, cheap-as-possible, formula driven dreck.
Some of it was dreck with potential and staying power, because you had guys like Alex Toth trying their best to make good stuff despite being given the budget of a Viewmaster disk.
Kidvid in the 80s was the first time, en-masse, someone cared about the quality of kids' entertainment on TV. Not kids' edutainment, PBS existed for awhile, but actual get down and have fun kidvid. Prior to that you had the distressing puppet shows from Sid and Marty Kroft and everything else was 'what will the kids care?' low-end channel filler.
(Channel filler that was, by the way, still selling toys and candy. Just not themed after what the kids were watching)
Then in the 80s, suddenly a lot of people care about the quality of the show. They care because the show is a very expensive ad campaign, but suddenly the avenue to maximized profits drove through a show that was actually engaging and entertaining to kids.
At the same time, your animation industry was flush with new money and a desire to not see that snatched away by another 1960s parent panic that killed the Sugar Bear cartoon. So the studios did everything they could to not make the shows the advertisements they were assumed to be. The goal of elevating the project to avoid feeling like an ad-writer also slipped in. You get stuff like Real Ghostbusters, Spiral Zone, Bravestarr, some very impressively animated and written shows...
And before that, remember, was Jabberjaw, Huckleberry Hound, and fucking Clutch Cargo.
Yes, that is a pair of human lips projected onto a blank face because they couldn't afford animation.
And everything that wasn't a toy-toon had to have a bigger budget to compete. You don't get Thundarr the Barbarian until HB has He-Man breathing down its neck. There is no Le Mondes Engloitis if they don't have the merch wave washing over France. The Disney Afternoon was only what it was because it was trying to contrast itself from the figure aisle.
There is no BTAS or Gargoyles without the action figures.
New Google makes searching for the quote basically impossible, but one of the leads on G.I.Joe has a quote along the lines of: the fantasy of G.I.Joe was not a war fantasy. The fantasy of G.I.Joe was the idea that when you get in trouble, you have a large group of friends who will be there to help you through it.
And one last dirty little secret. Before they could make cartoons based on toys the toy market was still driven by licensed stuff, it was just stuff based on live action properties:
The 80s are seen as this time in which kids were deeply exploited, and all the money made in the kidvid and toy industries is seen as the evidence of that. The idea that the boom happened, even in part, because kids were actually getting media and toys they wanted never occurs to them.
And what did youtube make into the face of kid's entertainment?
If the YT kidverse had to deal with the regulations and rules of 1980s advertising cartoons none of that would have happened.
No one wants what these guys are selling.
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