laughing at the thought of osamu's younger staff suggesting that they should record some videos for their social media that's pretty barren, only used for the occasional promotion or new products. they ask samu if they can record him making onigiri since he's the owner and all, so it makes the most sense—shows everyone he's hands-on and a big part of the success. and he says sure, not thinking too much of it and hoping for the best.
the video blows up, and onigiri miya finds itself much busier than usual. osamu is even shocked by a few customers asking to take pictures with him. it isn't until atsumu texts in the afternoon and says something about the great thirst trap promo LMFAO does he realize that his tight-fitting black uniform, expertly framed and showing off his arms/chest, played such a huge role in views and interaction