"Shopping for clothes is already intimidating. There are so many options and styles to consider, as well as factors like sustainability and ethics.
But for people in fat, disabled, or queer and gender-nonconforming bodies, it’s even more arduous.
Nico Herzetty, Emma K. Clark, and Paul Herzetty wondered: What if there was a way people could shop — not necessarily by color or size — but by measurements, materials, and ethics?
So they set off to create their website: Phoria.
Here, shoppers can set up a free profile, add their body measurements (and “typical fit challenges”) and peruse over 270 brands. Once these data points are entered, users can personalize their pages with “saved,” “recommended,” or “hidden” brands.
Pages can be totally private, or shared with the community to connect over styles and brands.
Aside from fit, brands in the Phoria database (which claims to be “the largest database of plus-friendly brands”) can also be filtered as “gender-neutral,” “woman-run,” “small business,” or “natural fibers.” Users can also filter for price, preferred styles, and more.
Pictured: A screenshot of the "Fit Challenges" feature on a Phoria user's profile.
Some brands include popular names like Athleta, Levi’s, and Patagonia. Others are small businesses, like Beefcake Swimwear, or Hey Peach.
“For so many people, it feels too damn hard to find and keep clothing that fits in all the ways that really matter. So we’re doing something about it,” the Phoria website reads.
“Unlike most online shopping experiences, we center the needs of plus-size women, nonbinary, and trans people, and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.” ...
That team — made up of Clark, and Nico and Paul Herzetty — calls themselves “fat, disabled, and very, very queer.”
“These are some of the main ways we identify, and they’re qualities that have directly impacted our ability to get dressed every day in a way that feels good,” the Phoria team introduces themselves on the website.
Pictured: A screenshot of Phoria's plus-size clothing brand database.
In addition to catering the user experience to women, non-binary, and trans people, Phoria is also a benefit corporation, or a B corp.
“We’ve legally required ourselves to consider the interests of all our stakeholders — customers, employees, the planet, and our shareholders,” the Phoria website explains.
“Our specific public benefit purpose is to reduce people’s dependence on buying mass-produced items made in unsustainable ways and to use human-centered business models to boldly challenge economic systems of inequity.”
Right now, in the early stages of the company’s business, it doesn’t make any money.
“We’re focused on building something that genuinely solves plus-size people’s challenges around clothes shopping and supports smaller and more sustainable brands,” Phoria’s website states.
So, spreading the word seems to be of utmost importance...
Additionally, TikTok creators @couplagoofs (a queer couple named Morgan and Phoebe), recently shared a video in which they discovered Phoria. They met the website’s creators at a fat liberation event in their city and were introduced to the tool.
Quickly, commenters responded with gratitude and excitement.
“It is so disappointing to sort through pages of plus size clothes that aren’t even plus size,” a TikTok user commented. “This is gonna be such a good tool!”
Some even shared emotional responses, speaking to the need at the heart of Phoria’s mission.
“I’m… gonna cry,” another commenter wrote. “I’ve needed this my whole life.”"
-via Goodgoodgood, November 20, 2023
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since i talk about work but don't actually plug my own shit: hi, i work for object lover, a trans owned and operated home decor maker focused on making objects for joyful, colorful living. if you're interested in supporting queer creators, this post is for you!
we have almost universally positive reviews, but struggle w/sales bc of low visibility. our labor is all shared, and for 3 years every employee, incl. the founder & designer ( 11 total at one time or another! ) has been paid equally.
it feels a little bit gauche, in this time of incipient genocide, to say "buy our stuff!" but even just checking out our website or reblogging this post is materially supporting trans women in central texas, & i think if you do you'll fall in love with our work. we make home goods and decor, including side tables—the first 3d printed furniture!—plant stands and planters, and jewelry trays.
here's a couple pics of my favorite items; a link'll follow in the reblogs because i think maybe we're still in the world of tumblr where links in the main post get eaten? reblog that one, please!
as a side note, we keep our prices as low as we possibly can and still keep the lights on; our margins are very low. but one of our guiding principles is that beautiful, joyous home decor shouldn't be financially out of reach, esp. to queer ppl. we run sales as often as we possibly can, but if our work is still inaccessible to you i'm happy to provide coupon codes to anyone who dms me
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reminder snail mail orders are still very welcome in my shop, i started one job and another in a couple weeks, trying to get by🥹💖thanks for any and all support/reblogs!
image descriptions: first image is a collage of colorful LGBT-themed stickers, prints, and postcards, saying things like “you’re gonna be ok”, “i’m gonna be a queer cowboy”, “queer futures are possible”, “art school dropout”, “i will never be cis” and others.
second image is colorful big text that informs “Cursedluver’s secret menu! PRINTS25 - 25% off prints
POST25 - 25% off postcards
SPARKLE20 - 20% off glitter stickers
cursedluver.bigcartel.com”
you can check out my shop, support a trans artist and use these coupon codes here!
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