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thechicduchess · 10 months

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✨ 𝑩𝒐𝒐𝒌𝒔 𝒐𝒏 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒂𝒏𝒅 𝑭𝒊𝒏𝒂𝒏𝒄𝒆 ✨

❣️ 𝑺𝒎𝒂𝒓𝒕 𝑾𝒐𝒎𝒆𝒏 𝑭𝒊𝒏𝒊𝒔𝒉 𝑹𝒊𝒄𝒉 - 𝑫𝒂𝒗𝒊𝒅 𝑩𝒂𝒄𝒉

❣️𝑻𝒉𝒆 𝑷𝒔𝒚𝒄𝒉𝒐𝒍𝒐𝒈𝒚 𝒐𝒇 𝑴𝒐𝒏𝒆𝒚: 𝑳𝒆𝒔𝒔𝒐𝒏𝒔 𝒐𝒏 𝑾𝒆𝒂𝒍𝒕𝒉, 𝑮𝒓𝒆𝒆𝒅 𝒂𝒏𝒅 𝑯𝒂𝒑𝒑𝒊𝒏𝒆𝒔𝒔 - 𝑴𝒐𝒓𝒈𝒂𝒏 𝑯𝒐𝒖𝒔𝒆𝒍

❣️𝑺𝒆𝒄𝒓𝒆𝒕𝒔 𝒐𝒇 𝒕𝒉𝒆 𝑴𝒊𝒍𝒍𝒊𝒐𝒏𝒂𝒊𝒓𝒆 𝑴𝒊𝒏𝒅: 𝑴𝒂𝒔𝒕𝒆𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝑰𝒏𝒏𝒆𝒓 𝑮𝒂𝒎𝒆 𝒐𝒇 𝑾𝒆𝒂𝒍𝒕𝒉 - 𝑻. 𝑯𝒂𝒓𝒗 𝑬𝒌𝒆𝒓

❣️𝑹𝒊𝒄𝒉 𝑫𝒂𝒅, 𝑷𝒐𝒐𝒓 𝑫𝒂𝒅 - 𝑹𝒐𝒃𝒆𝒓𝒕 𝑲𝒊𝒚𝒐𝒔𝒂𝒌𝒊

❣️𝑻𝒉𝒆 𝑳𝒊𝒕𝒕𝒍𝒆 𝑩𝒐𝒐𝒌 𝒐𝒇 𝑪𝒐𝒎𝒎𝒐𝒏 𝑺𝒆𝒏𝒔𝒆 𝑰𝒏𝒗𝒆𝒔𝒕𝒊𝒏𝒈: 𝑻𝒉𝒆 𝑶𝒏𝒍𝒚 𝑾𝒂𝒚 𝒕𝒐 𝑮𝒖𝒂𝒓𝒂𝒏𝒕𝒆𝒆 𝒀𝒐𝒖𝒓 𝑭𝒂𝒊𝒓 𝑺𝒉𝒂𝒓𝒆 𝒐𝒇 𝑺𝒕𝒐𝒄𝒌 𝑴𝒂𝒓𝒌𝒆𝒕 𝑹𝒆𝒕𝒖𝒓𝒏𝒔 - 𝑱𝒐𝒉𝒏 𝑪. 𝑩𝒐𝒈𝒍𝒆

❣️𝑻𝒉𝒊𝒏𝒌 𝒂𝒏𝒅 𝑮𝒓𝒐𝒘 𝑹𝒊𝒄𝒉 - 𝑵𝒂𝒑𝒐𝒍𝒆𝒐𝒏 𝑯𝒊𝒍𝒍

❣️𝑨 𝑹𝒂𝒏𝒅𝒐𝒎 𝒘𝒂𝒍𝒌 𝒅𝒐𝒘𝒏 𝒕𝒉𝒆 𝒔𝒕𝒓𝒆𝒆𝒕 : 𝑰𝒏𝒄𝒍𝒖𝒅𝒊𝒏𝒈 𝒂 𝑳𝒊𝒇𝒆 𝑪𝒚𝒄𝒍𝒆 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝑰𝒏𝒗𝒆𝒔𝒕𝒊𝒏𝒈 - 𝑩𝒖𝒓𝒕𝒐𝒏 𝑴𝒂𝒍𝒌𝒊𝒆𝒍

❣️𝑼𝒏𝒔𝒄𝒓𝒊𝒑𝒕𝒆𝒅 : 𝑳𝒊𝒇𝒆, 𝑳𝒊𝒃𝒆𝒓𝒕𝒚 𝒂𝒏𝒅 𝒕𝒉𝒆 𝑷𝒖𝒓𝒔𝒖𝒊𝒕 𝒐𝒇 𝑬𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔𝒉𝒊𝒑 - 𝑴.𝑱 𝑫𝒆𝑴𝒂𝒓𝒄𝒐

❣️𝑻𝒉𝒆 𝒕𝒐𝒕𝒂𝒍 𝒎𝒐𝒏𝒆𝒚 𝒎𝒂𝒌𝒆𝒐𝒗𝒆𝒓 - 𝑫𝒂𝒗𝒆 𝑹𝒂𝒎𝒔𝒆𝒚

❣️𝑻𝒉𝒆 𝒎𝒊𝒍𝒍𝒊𝒐𝒏𝒂𝒊𝒓𝒆 𝒏𝒆𝒙𝒕 𝒅𝒐𝒐𝒓: 𝑻𝒉𝒆 𝑺𝒖𝒓𝒑𝒓𝒊𝒔𝒊𝒏𝒈 𝑺𝒆𝒄𝒓𝒆𝒕𝒔 𝒐𝒇 𝑨𝒎𝒆𝒓𝒊𝒄𝒂'𝒔 𝑾𝒆𝒂𝒍𝒕𝒉𝒚 - 𝑻𝒉𝒐𝒎𝒂𝒔 𝑱. 𝑺𝒕𝒂𝒏𝒍𝒆𝒚

❣️𝑻𝒓𝒊𝒃𝒆𝒔 - 𝑺𝒆𝒕𝒉 𝑮𝒐𝒅𝒊𝒏

❣️𝑻𝒉𝒆 𝑪𝒖𝒍𝒕𝒖𝒓𝒆 𝑴𝒂𝒑 : 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝑰𝒏𝒗𝒊𝒔𝒊𝒃𝒍𝒆 𝑩𝒐𝒖𝒏𝒅𝒂𝒓𝒊𝒆𝒔 𝒐𝒇 𝑮𝒍𝒐𝒃𝒂𝒍 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 - 𝑬𝒓𝒊𝒏 𝑴𝒆𝒚𝒆𝒓

❣️𝑻𝒉𝒆 𝑹𝒊𝒄𝒉𝒆𝒔𝒕 𝑴𝒂𝒏 𝒊𝒏 𝑩𝒂𝒃𝒚𝒍𝒐𝒏 - 𝑮𝒆𝒐𝒓𝒈𝒆 𝑺𝒂𝒎𝒖𝒆𝒍 𝑪𝒍𝒂𝒔𝒐𝒏

❣️𝑻𝒉𝒆 𝑰𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒕 𝑰𝒏𝒗𝒆𝒔𝒕𝒐𝒓 - 𝑩𝒆𝒏𝒋𝒂𝒎𝒊𝒏 𝑮𝒓𝒂𝒉𝒂𝒎

❣️𝑹𝒂𝒅𝒊𝒄𝒂𝒍 𝑪𝒂𝒏𝒅𝒐𝒓 : 𝑯𝒐𝒘 𝒕𝒐 𝑮𝒆𝒕 𝑾𝒉𝒂𝒕 𝒀𝒐𝒖 𝑾𝒂𝒏𝒕 𝒃𝒚 𝑺𝒂𝒚𝒊𝒏𝒈 𝑾𝒉𝒂𝒕 𝒀𝒐𝒖 𝑴𝒆𝒂𝒏 - 𝑲𝒊𝒎 𝑺𝒄𝒐𝒕𝒕

❣️𝑵𝒆𝒗𝒆𝒓 𝑺𝒑𝒍𝒊𝒕 𝒕𝒉𝒆 𝑫𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆 : 𝑵𝒆𝒈𝒐𝒕𝒊𝒂𝒕𝒊𝒏𝒈 𝑨𝒔 𝑰𝒇 𝒀𝒐𝒖'𝒓𝒆 𝑳𝒊𝒇𝒆 𝑫𝒆𝒑𝒆𝒏𝒅𝒆𝒏𝒕 𝒐𝒏 𝑰𝒕 - 𝑪𝒉𝒓𝒊𝒔𝒕𝒐𝒑𝒉𝒆𝒓 𝑽𝒐𝒔𝒔 & 𝑻𝒂𝒉𝒍 𝑹𝒂𝒛

❣️𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆: 𝑻𝒉𝒆 𝒑𝒔𝒚𝒄𝒉𝒐𝒍𝒐𝒈𝒚 𝒐𝒇 𝒑𝒆𝒓𝒔𝒖𝒂𝒔𝒊𝒐𝒏 - 𝑹𝒐𝒃𝒆𝒓𝒕 𝑪𝒊𝒂𝒍𝒅𝒊𝒏𝒊

❣️𝑻𝒉𝒆 𝑨𝒍𝒎𝒂𝒏𝒂𝒄𝒌 𝒐𝒇 𝑵𝒂𝒗𝒂𝒍 𝑹𝒂𝒗𝒊𝒌𝒂𝒏𝒕 : 𝑨 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑾𝒆𝒂𝒍𝒕𝒉 𝒂𝒏𝒅 𝑯𝒂𝒑𝒑𝒊𝒏𝒆𝒔𝒔 - 𝑬𝒓𝒊𝒄 𝑱𝒐𝒓𝒈𝒆𝒏𝒔𝒐𝒏

❣️𝑻𝒉𝒆 𝑾𝒂𝒚 𝒐𝒇 𝒕𝒉𝒆 𝑺𝒖𝒑𝒆𝒓𝒊𝒐𝒓 𝑴𝒂𝒏 - 𝑫𝒂𝒗𝒊𝒅 𝑫𝒆𝒊𝒅𝒂

❣️𝑻𝒉𝒆 𝑴𝒊𝒍𝒍𝒊𝒐𝒏𝒂𝒊𝒓𝒆 𝑭𝒂𝒔𝒕𝒍𝒊𝒏𝒆 : 𝑪𝒓𝒂𝒄𝒌 𝒕𝒉𝒆 𝑪𝒐𝒅𝒆 𝒇𝒐𝒓 𝑾𝒆𝒂𝒍𝒕𝒉 𝒂𝒏𝒅 𝑳𝒊𝒗𝒆 𝑹𝒊𝒄𝒉 𝒇𝒐𝒓 𝑨 𝑳𝒊𝒇𝒆𝒕𝒊𝒎𝒆 - 𝑴.𝑱. 𝑫𝒆𝑴𝒂𝒓𝒄𝒐

❣️𝑻𝒉𝒆 𝑫𝒆𝒇𝒊𝒏𝒊𝒏𝒈 𝑫𝒆𝒄𝒂𝒅𝒆 : 𝑾𝒉𝒚 𝒚𝒐𝒖𝒓 𝑻𝒘𝒆𝒏𝒕𝒊𝒆𝒔 𝑴𝒂𝒕𝒕𝒆𝒓 𝒂𝒏𝒅 𝑯𝒐𝒘 𝒕𝒐 𝑴𝒂𝒌𝒆 𝒕𝒉𝒆 𝑴𝒐𝒔𝒕 𝒐𝒇 𝒕𝒉𝒆𝒎 𝑵𝒐𝒘 -𝑴𝒆𝒈 𝑱𝒂𝒚

❣️ 𝑴𝑶𝑵𝑬𝒀 𝑴𝒂𝒔𝒕𝒆𝒓 𝒕𝒉𝒆 𝑮𝒂𝒎𝒆 : 𝟕 𝑺𝒊𝒎𝒑𝒍𝒆 𝑺𝒕𝒆𝒑𝒔 𝒕𝒐 𝑭𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝑭𝒓𝒆𝒆𝒅𝒐𝒎 - 𝑻𝒐𝒏𝒚 𝑹𝒐𝒃𝒃𝒊𝒏𝒔

❣️𝑴𝒊𝒍𝒍𝒊𝒐𝒏𝒂𝒊𝒓𝒆 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 𝑯𝒂𝒃𝒊𝒕𝒔 - 𝑫𝒆𝒂𝒏 𝑮𝒓𝒂𝒛𝒊𝒐𝒔𝒊

❣️𝑻𝒉𝒆 𝑹𝒖𝒍𝒆𝒔 𝒐𝒇 𝑾𝒆𝒂𝒍𝒕𝒉 - 𝑹𝒊𝒄𝒉𝒂𝒓𝒅 𝑻𝒆𝒎𝒑𝒍𝒂𝒓

❣️𝑹𝒊𝒄𝒉 𝑫𝒂𝒅'𝒔 𝑪𝒐𝒏𝒔𝒑𝒊𝒓𝒂𝒄𝒚 𝒐𝒇 𝒕𝒉𝒆 𝑹𝒊𝒄𝒉: 𝑻𝒉𝒆 𝟖 𝑵𝒆𝒘 𝑹𝒖𝒍𝒆𝒔 𝒐𝒇 𝑴𝒐𝒏𝒆𝒚 - 𝑹𝒐𝒃𝒆𝒓𝒕 𝑲𝒊𝒚𝒐𝒔𝒂𝒌𝒊

❣️𝑩𝒖𝒊𝒍𝒅 𝒀𝒐𝒖𝒓 𝑭𝒂𝒎𝒊𝒍𝒚 𝑩𝒂𝒏𝒌: 𝑨 𝑾𝒊𝒏𝒏𝒊𝒏𝒈 𝑽𝒊𝒔𝒊𝒐𝒏 𝒇𝒐𝒓 𝑴𝒖𝒍𝒕𝒊𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑾𝒆𝒂𝒍𝒕𝒉- 𝑬𝒎𝒊𝒍𝒚 𝑮𝒓𝒊𝒇𝒇𝒊𝒕𝒉𝒔-𝑯𝒂𝒎𝒊𝒍𝒕𝒐𝒏

❣️𝑴𝒐𝒏𝒆𝒚. 𝑾𝒆𝒂𝒍𝒕𝒉. 𝑳𝒊𝒇𝒆 𝑰𝒏𝒔𝒖𝒓𝒂𝒏𝒄𝒆: 𝑯𝒐𝒘 𝒕𝒉𝒆 𝑾𝒆𝒂𝒍𝒕𝒉𝒚 𝑼𝒔𝒆 𝑳𝒊𝒇𝒆 𝑰𝒏𝒔𝒖𝒓𝒂𝒏𝒄𝒆 𝑨𝒔 𝒂 𝑻𝒂𝒙-𝑭𝒓𝒆𝒆 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝑩𝒂𝒏𝒌 𝒕𝒐 𝑺𝒖𝒑𝒆𝒓𝒄𝒉𝒂𝒓𝒈𝒆 𝑻𝒉𝒆𝒊𝒓 𝑺𝒂𝒗𝒊𝒏𝒈𝒔-𝑱𝒂𝒌𝒆 𝑻𝒉𝒐𝒎𝒑𝒔𝒐𝒏

#affirmdaily #law of assumption #self concept #neville goddard #entrepreneur #business #subconscious #money #wealth #success story #luxury #wealthy #sofia richie #lori harvey

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unhinged-diaries · 4 months

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Business Guide:

How to get started

When you have a business name in mind look up the domain name to see if it’s taken. You don’t want to spend money on an LLC just to find out that your name is taken. Thats a waste of money because you also have to pay to dissolve it.

If the name is not taken, great, don’t file an LLC yet. Go online and get a virtual business address. Why? If you’re running your business out of your home like I am, just know that it’s public information if you use your address to file your LLC. A virtual address should cost like $10-$20 a month. Use that to file your LLC.

Once you’ve filed that LLC get your Ein. That’s your Employee Identification Number. It’s your businesses tax id. It’s free to file on the IRS website. Don’t fall for the scam websites you guys.

Once you’ve gotten your EIN go to Google domains and get your website name aswell as 3-4 emails. An email for your social media accounts, an executive email for yourself, an [email protected] for things like your business bank account, Shopify account, etc; and maybe a customer support email. I use the social email as a customer support email. All of this should be like $50/month.

Once you’ve don’t that get on Canva and make that logo bookie. Personally I paid someone on Fiverr to make mine because I’m a “soft business life” kind of girl and I’d rather pay the professionals. Thats just me though.

Once you’ve got your logo go ahead and get them social media accounts going. Instagram, tiktok, Facebook.

Alright now this is where it gets specific to clothing brands because that’s what I own.

Time to find a manufacturer. Head over to alibaba and search what kind of product you want to sell. Be sure to add “oem” if you want a manufacturer that customizes. Look for the amount of orders they’ve gotten on that product. If it says zero orders that’s ok. Some styles are new and thus haven’t been ordered yet. Check any reviews they have for other products. Also check the total revenue they’ve done. It’s on the store profile. I can’t tell you what the sweet spot is yet bc I’ve only used one manufacturer so far but I’d look for mid six figures and up if you wanna be real safe.

Chat with them and order a sample. Even if you buy from a vendor list you’ll need your own sample to make content with. I suggest buying one and first. It’s worth the wait because if you buy multiple and end up not liking them you’d have wasted money that could’ve gone into testing a different manufacturer.

Do not launch with more than 2 products. Even 2 is a stretch, wallai start with one.

This is because if you’re doing the preorder, which I suggest, you’ll be depending on customer orders to pay for the bulk order. Manufacturers do their moq by color or style. If you have too many options in your website and customers order a mix of things, you better pray you have enough money to cover the bulk for all those different styles. Stay safe and give them 1-2 options to choose from.

Pre order method is great if you don’t have a lot of cash to start with because the orders pay for themselves. Bulk orders start to wrack up. Especially if it’s a custom style or material. You don’t want to break the bank for something that might not sell.

Once you’ve gotten and approved your samples choose a launch date. 2-3 weeks before that launch dates post consistently. At least once a day but remember quality over quantity. Now don’t be tricked. Quality doesn’t mean a full cinematography. It means connecting with your audience and relating with them to a point where they’re like “this business gets it”. Either that or attaching yourself to an identity they want to have. “It girl ig influencer”, “feminine soft life babe” “clean girl Pilates princess” whatever the fuck it is embody ur as best as you can. When customers attach your product with an identity that is aspirational to them they will buy it without rationalizing. It’s why the luxury market makes so much off of ppl who can’t afford to buy it twice.

Focus on the backend

If you have a goal of getting an influx of orders and making a lot of sales, be sure that your business is structured in a way that can handle it happening at any given time. You know those tiktok businesses that get one viral video and sell out over night? That could be you but if you’re not prepared ppl are going to be upset. I suggest working backwards:

A customer service platform/inbox so that you can answer them right away with frequently asked questions.

Have stock so that you have something for customers to buy once they finally land on your website.

Have a well presenting website so that ppl don’t think you’re a scam. I’m going to do a post on this bc some of these business websites drive me fuckin nuts. Color theory ppl, color theory.

A social media page with some kind of social proof ie reviews from customers in some way shape or form. Ppl are going to be looking for what others have to say about your brand. Hire UGC creators to make videos that you can post on your page. They’re cheaper than influencers but still know how to convey the message well. You’ll have to have extra samples and items on hand to send them. Also check out their usage rights. Some will allow you to use their videos in ads but you have to pay extra and it’s only for a certain amount of time. But if they do it right, you’ll get a great return. Scared money don’t make no money.

A social media page that shows the products in movement and different lighting. I need to be able to imagine myself in the item before I buy it. Where would I wear it, how will it fit on me. Even when I’ve already ordered something I stay going back to the businesses social media page just to see the clothes again. I might even search it up to see other ppl wearing it.

Packaging

No need to go crazy with the packaging in the beginning. Don’t get me wrong, branding is important but as a beginner you may not have the money for that yet. You need to focus on spending money on what will give you the best return. Just get regular poly mailers from Amazon in your brand colors. You’ll also need:

A stack of 6x4 shipping labels

A thermal printer

A scale

When your manufacturer sends you the clothes they will most likely be in their own little bags. If not you can get those from Amazon too.

Later on you can go to alibaba and find a manufacturer to print you custom poly mailers for that extra edge. Put your logo, a cute message, and your social media handles on the bag and that’s it. Good to go.

You can also design your own thank you cards as well. I won’t be doing that.

Little things to remember

Don’t feel like you have to keep up with big brands. You don’t need to launch something every two weeks. As a matter of fact I advise against emulating super fast fashion brands. I only launch a new item once the pre ordered items have been shipped out to customers.

Be nice to your customers. You’d think this was obvious but it’s not. Some ppl are rude, ghetto, and uncouth. If you hate authority and have a smart mouth I think you should either take a customer service course or hire a virtual assistant from the Philippines to do your customer service for you because no customers = no money.

I’ll update this as I learn and grow:

12/18/2023

Influencers

Not every influencer with a mass follower base is going to be your influencer. It’s possible that you pay $5000 for an influencer with 75k followers to post your product on her page but that post makes you less than $3k. That means you’ve net negative $2k. What a fuckin waste of money.

This is why it’s important to develop a persona for your brand. What is your brand identity? Who is your target audience? What are their psychographics?

Where do currently shop? What are there favorite social media apps?What is their race? Their age? Their ethnicity? Are they in college or highschool? Do they have parents that support their lifestyle or are they hustlers? Are they concerned about price or quality more? Are they married? Do they have children? Are they environmentally conscious?

You need to embody Joe Goldberg and peer at them through their window. Acquaint yourself with every part of their life.

Also, you might not be your target demographic yet and that’s ok. The girls that shop with my brand have social lives. They go out with their friends and need outfits to wear. I don’t have a social life. The only clothes I wear are my work clothes to go to work and my robe when I’m at home.Or a sweat set and a bonnet to run errands.

Don’t think to yourself “ I would never wear that.” “I would never buy something at that price point”. That’s fine cuz someone else will. A lot of people will.

Another thing is your demographic could change once you start your business. It might be that you create content that attracts a different type of person than what you originally planned and that’s cool too. We don’t live in a perfect world. As long as they’re close enough to what you had predetermined it’s ok. Sometimes our business comes out different than we hoped but it’s just as good if not better. It’s like child. Don’t destroy its greatness trying to turn it into something it doesn’t want to be.

User generated content

Love, love, love her down. She’s that sweet spot between making content yourself and having an influencer with a large following make the content for you. UGC is a form of social proof which is something you need for an e-commerce brand especially. Ppl can’t just pop into your store and try on your stuff so they need the opinions of “regular” people to sell them on it. They want to see that person try it on, do a close up of the fabric, wear it to a social setting, etc;

What I like about UGC is that I can pick someone who fits into my brand persona to represent my brand even if I don’t. Someone that appears aspirational but still relatable. Like I said previously, you yourself might not embody your brands persona but you can pay someone who does.

A little translate for yall: I do not live in a nice apartment. My room is small, and dark, and filled with boxes. My living room has mix matched decor and I myself am not the body type I’d like to be (pls don’t hit me with body positivity babe). What I can do is pay a girl with the opposite of all those things and knows how to sell a product.

I have a girl right now that I’ve inquired to make posts for me and she’s got it all. Her rate for one video is $100 with an extra $30 for 90 days of usage in ads. $100 is the new 50 and for the return I’ll get on her, THATS A STEAL.

If you need to find a UGC creator search it up on tiktok and Twitter. Most of them have a portfolio of past work they’ve done. If you feel like they match your brands vibes, keep their info for when you’re ready.

I suggest to have a roster of them because if ppl keep seeing the same person over and over, the thought that that person is just a regular degular customer leaves their mind and you lose the magic of UGC.

Update 12/21/2023

I’ve been sick but yall ain’t paying me so it’s ok. Here’s the update.

Website

Your website is your home babe and when you’re preparing for guest you can’t have your home looking any type of way. Not only does it need to be clean but it needs to be cohesive and inviting.

You know how many times I’ve opened someone’s booking page on Instagram and I click off. Not only am I not reading through all of that small ass text but my head hurts cuz you’ve got a black font on a hot pink background.

Some of yalls websites to not comply with accessibility guidelines so pay attention to that bc you can be sued. Ppl should be able to read what you have on there without getting a headache.

Good rule of thumb is to have one primary color, and then black and white. Don’t over complicate it. Your primary color will be your logo, think twitters blue, then your secondary colors should be black and white, for your text. You might have an accent color like gold or silver, this should be used sparingly for a little dazzle.

If you’re a clothing brand like me, keep the text short and sweet. Think about it, when you go shopping on your favorite website are you bombarded with a soliloquy on how the collection came to be? And even if you are do you stop and read the whole thing? I don’t bc I don’t care. That’s what your Instagram story is for.

All I want to see is the attention grabber and a short,but convincing, tagline.

Example: Ski Resort 2023-“Stun the slopes and stand out on the ski lift with best sellers spotted at St. Moritz”

Let you images tell the rest of the story.

Don’t overwhelm them with options

Guys this is so important. The more options ppl see the less they buy or the less likely they are to buy. Why? This is the thought process.

“Omg the stuff on this website is so cute! Let me go through their catalog and add to my cart as I go”

5 minutes of scrolling

“Ok I have too many things in my cart let me just save to a wishlist instead”

Another 5 minutes of scrolling

“Ok I’ll just stop here and go back to my cart and decide what I’m going to get rn”

Goes to cart

Spends 10 minutes deciding what she’s gonna get bc there’s so many good options

Takes 10 items out of her cart and only buys two basics bc she knows those are less likely to disappoint.

And scene

That is if she didn’t leave after the second five minutes of scrolling. Nowadays five minutes on a non stimulating website is a lot, don’t let it take that long.

Obviously this also depends on the customers budget. Some people have the money to just buy everything in their cart (I wish- one day), but most are just window shopper you hope to convert with your nice styles, images, and prices. Don’t make it harder for people to give you their money.

I have more but I’m tired of writing so I’ll update yall tmrw.

#level up #glow up #luxury #entrepreneur #spoiled heaux #blackgirlglowup #scaling business owner #confessions of a business owner

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