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Tip 3. Create your own social media playbook.
Ideas for your 2013 Social Media Plan
Tip 3. Create your own social media playbook.
The best way to get your company started on your social media journey is to develop a playbook. While your social media strategy guides the overall vision and objectives, the playbook helps everyone on the social media team execute the strategy in harmony.
Your playbook should cover:
• Business Objectives
• Roles, Responsibilities and Expectations
• Determining What to Respond to and What Not to Respond to
• Using Workflow to Your Advantage
• Knowing the Who, What and Why of Conversations
• Knowing the Who, How and When to Respond
How long before you respond to Facebook, Twitter, Blogs, Comments and Mainstream News
This is a starting point. By having a playbook that addresses these topics, your organization will have a consistent and documented approach to listening and engaging with your community. It will also enable you to develop a workflow that provides reporting, metrics and accountability.
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Social Media Pulse Analyzer
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Tip 2: Craft a successful social media content marketing plan.
Ideas for your 2013 Social Media Plan
Tip 2: Craft a successful social media content marketing plan.
Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. Contrast that with old-school interruption marketing: forcing your target audience to watch a commercial, read a billboard, or close a popup window. We all hate interruption marketing. That’s why people buy TiVos, install ad-blockers, and subscribe to Netflix.
Here are some of the benefits you’ll enjoy once you create and implement a content marketing plan:
• A stronger customer relationship with your brand once they see you’re trying to help them instead of just shilling your product
• A well-earned reputation as the thought leader in your industry
• Increased traffic to your website through higher SEO rankings, inbound links and social shares
• Educated and empowered repeat customers who become brand ambassadors
• Fewer customer service requests
• Opportunities to engage with prospects seeking to educate themselves about their buying decisions
Lets Help you craft a Successful Social Media Content Marketing Plan ... Visit Our Social Media Blog for more tips.
www.awarechannels.com
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Tip 1: Build a social media command center.
Ready to become a truly social business that stands above the competition?
Tip 1:Build a social media command center.
A social media command center is simply a dedicated area where a company’s social media team can monitor and engage social conversation around their brand and market. It might be a state of the art showpiece, or just a grouping of desks in a room. The real point of a social media command center is to allow real-time monitoring of trends around marketing efficiency, customer service, and risk management, and make it easy for passing execs to gauge the social health of the brand at a glance. The command center handles daily workflow and triage, and is poised to ramp up and implement a crisis management plan. The command center coordinates with other departments in the company: customer service, public relations, sales, marketing, and others.
Visit Our Social Media Blog for more tips.
www.awarechannels.com
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Pair of reports highlight Google Plus growing pains
Image credit: Gigya
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What Most Schools Don't Teach.
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https://www.facebook.com/pages/Social-Media-Pulse-Analyzer/290693624331875
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Social Media Skills Center is an Aware Channels, LLC Company
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AWARE CHANNELS is an IT, Media and Business Development Solutions Provider. We create platforms that supports IT/Media contents delivery and network infrastructure services. We offer live streaming services, training, web design, Queue Management Solutions and project management/consulting services.
Check out our first newsletter!
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Aware Channels Services
#Business#solutions#enterprise#management#consulting#consultant#planning#qbuxter#it#information technology#media#queue#service#services#entertainment apps#entertainment#apps#technology#branding#graphic design#training#math#music#childcare#education#houston#texas#austin#tutoring#photography
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Want to learn how to code? Well THINK CODES! (www.thinkcodes.org )
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"Everybody in this country should learn how to program a computer because it teaches you how to THINK"
Steve Jobs
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Learn about a new "superpower" that isn't being taught in in 90% of US schools. Starring Bill Gates, Mark Zuckerberg, will.i.am, Chris Bosh, Jack Dorsey, Ton...
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Learn about a new "superpower" that isn't being taught in most schools
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Every journey, every change, every movement begins with one step- take that step today, and leave footprints on the globe. #awarechannels awarechannels.com
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The average adult will spend the equivalent of almost one year of their lives stuck in a queue
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Anything worth doing is worth doing well.
Funmilayo Aina
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